Der Kaffee

Interview with TCC manager

We did an interview with TCC novena's manager, Rina. When asked about the concept of the shop, she answered,"We provide coffee but we also provide fine dining. So while enjoying your coffee, you can enjoy good food at the same time." TCC has a wide range of coffees. Their most popular would be the hazelnut qahwah which is a strong brew of coffee with the aroma of hazelnut. Their coffees are definitely different from Starbucks or other cafes' like Coffee Bean or Gloria Jeans.
The prices at TCC however, is not affordable to many. What we want to do for our concept shop is make fine brewed coffee affordable. Most of the cafes' in Singapore are expensive and a drink may cost the price of a McDonald's meal. What we want for our concept shop is to appeal to the younger generation as well as the older ones. Like TCC we want to provide good food at an affordable price.

Cafes in Singapore

Fruit Paradies Cafe is a cafe which sells dessert. They sell variety of fruit tarts and also a few selection of dishes. There are many different kind of tarts on display, but they are all mock displays. The displays look as if they are real, many people, even ourselves got trick. The interior design of the cafe look very modern and it is very spacious. I think this cafe is suitable for people who wanted to have a rest after a long walk. Therefore, you can tell from the chairs in the picture that it is spongy, so that the customers will feel comfortable.

Gloria Jean's Coffees, like Fruit Paradise Cafe have very comfortable chairs and tables. However, they sell coffees. The interior gives me a very cozy feeling, and everything is arranged neatly. There are even sofa inside. I guess their target audience are businessmen and students, as the environment is suitable for work and studying. 

The corporate identity of Ben & Jerry's is probably the picture of a cow and the font of the logo. From the logo, it gives me a very kiddy kind of feelings, as though it brings me back to my childhood. Even the chairs and tables are lower than the normal chairs and tables we used in the canteen or food court. However, the tables and chairs are very near one another, thus, making it a bit squeezy to move around. All in all, I think the overall interior design looks very simple and chilling.